Putting the marketer in control with powerful automation

Cross-channel advertising programs with thousands or even millions of ad units are particularly challenging to optimize. xOptimization optimization tools combine powerful automation with an easy-to-use interface that puts the marketer in control of your Email, Social and Display ads. Through intelligent bidding and recommendations, xOptimization clients frequently realize large financial gains.

Predictive bidding for more control

Manual bid calculations are time consuming and error-prone, while “black box” algorithms lack visibility and flexibility. xOptimization predictive bidding combines the power of algorithmic automation with flexible user controls required to adapt bids to ever-changing market conditions. As a result, marketers can maximize financial performance based on business objectives as they vary by product line or business unit, and adapt quickly to seasonality, competitive pressure, or shifting business goals.