Powerful and Easy-to-use Analytics Enable Better Decisions Faster

Effective online advertising requires timely analysis, but operational barriers — merging data sets across publishers and channels, performing analysis across campaign elements, and packaging information for executives — cause delays and lead to errors. xReports eliminates time spent in spreadsheets and enables marketers to make better decisions, faster than before across Email, Social, and Display.

Configurable Executive Dashboards

Instant, relevant insights

Getting an insightful snapshot of important metrics doesn’t have to require hours of work in spreadsheets. xReports flexible dashboards enable marketers to quickly build custom views tailored to their needs for at-a-glance analysis. Applying drag-and-drop dashboard widgets across any analytics set allows marketers to quickly identify performance trends to help guide business decisions.

Trend and outlier analysis

Visualize data with interactive charting

Optimizing for performance first requires the ability to identify trends and outliers. xReports interactive charts provide a visualization of performance, allowing marketers to efficiently extract insights from large data sets. Analyze and prepare insightful visual reports using line graphs, bar charts, scatter plots, bubble charts, or pie charts.

Dimension segmentation and analysis

Analyze data by custom categories

Business analysis often requires insight into performance by custom categories such as product line, geography, or brand. xReports Dimensions allow marketers to “tag” campaign elements for segmentation and analysis that reach beyond the constraints of publisher-defined campaign structure, providing the ability to easily categorize and compare data sets that matter most to a business. Dimensions can also be leveraged to construct an “intent taxonomy,” which can be used to organize visitors into valuable customer segments for retargeting.