Audience A/B-testing
Find the most effective audiences for your ads by auto splitting targeting in granular segments and get a side by side comparison. You can split your audience in multiple segments based on any targeting criteria.
Ads A/B-testing
Find out which combination of text and image make up the best performing ad and save lots of time by generating all possible ad variations in one go. xSocialMedia gives you the ability to test all sorts of ad types and placements, including News Feed Ads for your website and Mobile App Install Ads.
Simplify and automate new ads with campaign wizard
Our simple, intuitive bulk creation tools and Analytics-to-Action interface allow Facebook marketers to deploy an unlimited amount of campaigns in minutes. Creating and testing multiple combinations of images, headlines, descriptions, links, and targeting options is now a snap.
Scheduling
Increase ROI by scheduling your campaigns to run on certain days of week or time of day.
Run your ads when your target customers are most likely to be online and buy.
Rules
Set rules for your campaigns based on certain criterias being met.
For example: Pause the campaign if CPC exceeds $1.
Ad rotation
Make sure your audience always sees fresh ads by rotating through the ads in an ad set.
Otherwise Facebook’s algorithm tends to pick one or two ads and only run those.
URL builder
Automatically add tracking URL’s to your ads. Qwaya can either add tracking URL’s based on the Google Analytics standard or you can create custom tracking URL’s using campaign, ad set and ad variables. The URLs are automatically created and added every time you publish.
xReports integration
xReports integration lets you see the number of goals or ecommerce transactions generated by each campaign, ad set or ad. No tech skills or manual work needed. This is a great way of comparing Facebook campaign performance to other channels.
Templates
Save ads and target audiences in templates. This way you can reuse and edit them next time you want to create a campaign.
Graphical reporting
Get a quick overview of your campaign performance and spot trends early to optimize return. Easily drill down from campaign to ad level graphs to identify winning and losing marketing messages and target audience combinations.